Jorge Cordero

Jorge Cordero, M.S
Owner/Executive Director

Jorge is the President and Co-owner of Home Care Assistance of Naples. His role is to ensure that HCA’s systems, vision, and strategies are customer-centric and always adapting to the changing needs of senior care.

Jorge brings 15 + years of Software Development experience, and over 20 years of Management experience to oversee the day to day operations of the company. Jorge is actively involved in all aspects of the business.

He oversees caregiver quality assurance, case management, advertising, public relations as well as business development. His passion for elder care comes from a deep-rooted cultural tradition of honoring and respecting elders.

Melanie Gennari

Melanie Gennari
Director/Client Care Manager

Melanie is one of our Care Managers, she holds a Bachelor of Arts degree in Psychology.

Melanie was a practicing addictions counselor for many years before moving to Florida.

Personal family experiences led her to Home Care Assistance where she is committed to “changing the way the world ages” and enriching the lives of her clients.

Monica Cordero

Monica Cordero, M.S.Ed
Owner/VP of Client Services

Monica is the Director of Client Care Services and Co-owner of Home Care Assistance Naples. Monica’s passion for caregiving began, as it does for many, from personal experience. Monica realized the need for quality caregiving when she spent months in the hospital looking after her mother.

Monica uses her personal experience as well as her 15 years of teaching experience to guide her in providing the best care for our clients. She focuses on conducting in-depth client assessments and provides ongoing case management which includes weekly communications with clients and caregivers. Monica also enjoys educating the community on ways to improve the quality of life for older adults.

Laura Helfrich

Laura Helfrich
Client Care Manager

Laura is our Care Manager for Lee County. She has many years of experience in customer and community service. Laura originally comes from northern Illinois where she has worked with individuals and families affected by cancer and also with veterans.

Personal experiences have led her to be committed to helping clients live as independently as possible with dignity and respect. With the positive and dedicated energy Home Care Assistance has, it has been a great fit for Laura.

Donna Marie Melendez

Donna Marie Melendez
Staffing Coordinator

Donna Marie is our Staffing Coordinator for Collier County. She holds an Associates Degree in Early Childhood Education.

She has extensive experience in providing excellent service to clients. Donna Marie works hard to meet the needs of our clients as well as caregivers.

Melsys Fernandez

Melsys Fernandez
Recruiting/Staffing Coordinator

Melsys is a Recruiting and Staffing Coordinator.

She is originally from New York City. While in New York, she worked for both the private sector and local government for many years, assisting the Homeless Population. Melsys has over 10 years of experience in the management of hospitality personnel. She enjoys being part of the family-oriented environment in Home Care Assistance and looks forward to excelling in the recruiting and retention of great caregivers in Lee and Collier counties to serve our precious aging population.

Aaron Zimmerman

Aaron Zimmerman
Executive Assistant

Aaron is our Executive Assistant and Office Administrator. He holds a Bachelor of Arts in Political Science. Aaron has years of experience in the business world. He recently relocated from the Chicagoland area to enjoy the Florida life.

Aaron enjoys being part of the team at Home Care Assistance of Naples and giving excellent support to staff, clients, and caregivers.

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Carina

Carina Arce
OnCall Staffing Coordinator

Carina Arce is the Oncall Scheduling coordinator. In this position, Carina serves as the first point of contact for our caregivers and client needs and is available to assist them with everyday matters.

She also provides support to the scheduling Team in order to fulfill the needs of our clients and Caregivers. Carina brings over ten years of experience in recruiting and account management to her position. She recently relocated to Florida from New York City and enjoys being a part of our family-oriented environment in Home Care Assistance.

Sarah Bowling

Sarah Bowling
Client Care Manager

Sarah Bowling is one of our Client Care Managers in the Naples area. She holds a Bachelor of Business Administration in Healthcare Management and is currently enrolled at Florida State University for her Master in Social Work (MSW) degree.

Sarah has worked in social work since 2008 and holds certifications for addiction counseling in both California and Florida. Her passion for helping others has defined her career and she is committed to ensuring her clients receive the care they deserve.

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